Explaining the recent announcement of setting up regional jihadi development centers in India, al-Zawahiri, CEO – al-Qaeda, cited intense global competition as the primary motivator behind the tactical shift. “We have to evolve our business model and hiring strategy in order to stay relevant in a dynamic market. We can’t forever rely on a brand name and cult image of our brand ambassador Osama ji alone,” he is reported to have told the industry analysts who have been surprised at this sudden change in the strategy by the erstwhile iconic exporter of terrorism, which has failed to find media space for any of its recent endeavors. This downturn in the exports of the company’s brand of terror was accompanied by waning confidence in the Wahhabi investor community, which has seen the company’s valuations tumble as it faces difficulties in raising fresh funds. Experts also attribute Zawahiri’s move to India to the meteoric rise of its rival spin-off – ISIS, on the back of a potent ma